Privacy policy
Last updated: 14 November 2026
Apex Academic provides one-to-one online tutoring. This policy explains what information we collect, why, and what we do with it. It applies to this website, our WhatsApp and social media accounts, and our lessons.
Who we are
Apex Academic, online tutoring for Year 6 to A Level students. Contact: WhatsApp +92 336 391 7958, email info@apexacademictutors.com.
Information we collect
- When you fill in a form on this website: the parent’s name, WhatsApp number, email (optional), country, the student’s school year, exam board, subjects, preferred times and any message you write. We also record the page you used and how you found us (for example the advert or search engine), so we know which pages help parents.
- When you message us on WhatsApp, Facebook or Instagram: your name or profile name, phone number and what you tell us about your child’s studies.
- When your child takes lessons: the student’s first name, year group, subjects, schedule, homework, test answers and marks.
- Payments: confirmation from the payment provider you choose. We never collect or store card numbers.
Cookies and analytics
With your permission only, we use Google Analytics to count visits and see which pages are useful, and the Meta pixel to measure our adverts. Nothing of this loads until you press Accept in the cookie box, and you can change your choice at any time with “Cookie settings” at the bottom of every page. We also keep a small note in your browser of your chosen currency and cookie choice.
Why we use information
- To reply to your enquiry and arrange a demo lesson.
- To plan and teach lessons, set homework and tests, and report progress to parents.
- To keep records of lessons and payments.
- To understand which pages and adverts help parents find us.
Children
Forms on this site are for parents and guardians. We ask for the parent’s contact details, not the child’s. Students’ work is never published with their name.
Sharing
We do not sell personal information. We share it only with the tutor who teaches your child; with service providers we need to run the website, lessons and messages (Cloudflare, Google, WhatsApp/Meta), under their own privacy terms; or where the law requires it. These providers may store data outside your country.
How long we keep it
Lesson and progress records: while your child is a student and up to one year after lessons end. Enquiries that do not lead to lessons are deleted within six months.
Your rights
You can ask to see, correct or delete the information we hold about you or your child, or object to its use, by messaging us on WhatsApp or emailing info@apexacademictutors.com. We reply within 30 days. If you are in the UK or EU you may also complain to your data protection authority.
Changes
If this policy changes, we update the date at the top of this page.